Calm Before the Stork
Calm Before the Stork aims to reduce overwhelm and increase calm and confidence while new parents prep for their baby’s arrival by offering baby-prep and product purchasing support as well as guidance around product usage and nursery set-up. The owner wanted a brand and website that would speak to overwhelmed parents-to-be, offering a space that feels immediately supportive, trustworthy, and caring.
Project Scope:
Brand Strategy, Visual Identity, Custom Squarespace Site, Brand Style Sheet
Brand Strategy, Visual Identity, Custom Squarespace Site, Brand Style Sheet
Industry:
Baby, Baby Preparation
Credits:
Bernedette Teo: Brand Strategy, Copywriting
Bernedette Teo: Brand Strategy, Copywriting
Values to Visuals
As a startup brand, the strategic focus was to create a calming visual identity and seamless landing page that could evolve. The brand captures feelings of trust, balance, and approachability, creating a safe and inviting space for parents-to-be.
Brand in Action
To ensure a seamless brand experience across digital and print platforms, we aimed for versatility without sacrificing ease of application. Equipping the owner with a comprehensive brand guide, they can effortlessly extend the brand into printed materials like carrier bags, recipe cards, informational postcards, and beyond. It was important the brand be versatile, scalable, yet manageable.
Thank You
Design by Craftlea Studio
Email me at hello@craftlea.ca to collaborate.
