The Hotroom Yoga Studio
The Hotroom Yoga Studio is a long-established studio with experienced instructors who understand the value of yoga and the importance of holding space for all. These factors, along with THR’s consistent and tried-and-true practices, create a familiar and welcoming space for seasoned and new students. As an established business, The Hotroom’s owner sought a refresh of her 7-year-old visual identity and website. With an active and expanding customer base, she aimed to extend her reach to yoga students and those interested in training and certification.
Project Scope:
Brand Identity, Custom Wix Website, Brand Guidelines, Social Media Templates, Icon Suite
Brand Identity, Custom Wix Website, Brand Guidelines, Social Media Templates, Icon Suite
Industry:
Health + Wellness, Fitness
Health + Wellness, Fitness
Values to Visuals
We aimed for The Hotroom to be welcoming and reflective of its mind-body benefits. The graphic style represents balance and connection, with colors and imagery evoking warmth and calmness.
Additionally, we incorporated elements reflecting the ‘hot’ yoga experience, drawing individuals closer to the mat. To appeal to a younger audience interested in training, we infused a modern touch into the logo suite.
Brand in Action
THR emphasizes the transformative power of yoga, fostering inner peace amidst external chaos. Its simple one-page website facilitates easy booking, showcases the studio’s values, and highlights credentials to build trust with potential customers or students.
Thank You
Design by Craftlea Studio
Email me at hello@craftlea.ca to collaborate.
